Outline of exhibition at the 8th Beijing Motor Show (Auto China 2004)
June 8, 2004
Fuji Heavy Industries Ltd. (FHI), a Japanese auto manufacturer known for Subaru, will exhibit Subaru cars at the 8th Beijing International Automotive Industry Exhibition (Auto China 2004), which will be held in Beijing, China from June 9, launching a full-scale business for sales of imported Subaru cars in China.
FHI will exhibit four Subaru models, such as its mainstay Legacy, Outback, Impreza and Forester. All of the four vehicles to be exhibited will be their top-grade models, which will draw the audience’s attention to their sporty and excellent performance provided by Subaru’s unique Symmetrical AWD (All-Wheel Drive) technology, and Subaru’s identity.
FHI plans to appoint three sales agents in China, which will set up outlets in their respective territories.
With the exhibition at the Beijing Motor Show, FHI will start a full-scale business for sales of imported Subaru cars in China with the aim of establishing the Subaru brand in the fast-growing Chinese market.