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SUBARU
GLOBAL MEDIA SITE

Legacy was award for CAR OF THE YEAR JAPAN 2003-2004

November 13, 2003

Automobiles


 ã€€ ã€€ ã€€Fuji Heavy Industries Ltd. (FHI), a global manufacturer of transportation and aerospace-related products, and the maker of Subaru automobiles, today announced the Legacy was awarded for CAR OF THE YEAR JAPAN 2003-2004 for the first time in the Subaru’s history.

 ã€€ ã€€ ã€€The Legacy has been developed on the concept of integrating responsive driving, superb functionality, and outstanding beauty. With a Horizontally-Opposed Engine and the symmetrical AWD system as core features, the new generation Legacy’s power train performance has been further enhanced. FHI engineers have pursued the realization of the essence of the Grand Touring Car, and the new Legacy represents Subaru’s ambition to achieve truly global performance levels in a Grand Touring Car born in Japan. Although traditional Legacy design elements are inherited, the new Legacy’s design, engine, chassis, and body construction have been entirely altered, as engineers developed the new generation series with the goals of building in driving pleasure, beauty, and moving experience. Environmental concerns have been also taken into consideration in the Legacy’s technological advances: specifically, making the vehicle substantially lighter in weight.

 ã€€ ã€€ ã€€Since the vehicle launch in May, sales results have been outstanding, exceeding 10,000 units in July. Total sales through October are 34,901 units which has surpassed expectations.

 ã€€ ã€€ ã€€Kyoji Takenaka, president and CEO of FHI says, “It is our greatest pleasure to received the most prestigious award of CAR OF THE YEAR JAPAN. We designed the Legacy to be “Unique and emotional” to satisfy these who love cars and love the feel of driving performance all over the world.”

 

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