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Subaru's North American Sales Reach All-Time High in 1st Half of 2013 (PDF/345KB)

July 3, 2013

Automobiles

Subaru's North American Sales Reach All-Time High in 1st Half of 2013
- Sales Driven by the All-New Forester -

Tokyo, July 3, 2013 - Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, today announced that Subaru's January-June sales of 2013 hit all-time highs in the U.S. and Canada. Subaru also posted best-ever June sales in both markets.


[U.S.]

< January-June 2013 >
The U.S. sales for the first 6 months of 2013 hit a record high with 204,597 units (up 24.5%) exceeding the 2012 record of 164,304 units. The growth was led by the Subaru XV *1 (25,090 units) newly introduced in 2012 as well as the Forester models (up 36.8% to 50,748 units) propelled by the all-new version which went on sale in March 2013.


Subaru posted best-ever June sales in the U.S. with 39,235 units (up 41.6%) largely surpassing the 2012 record of 27,702 units. The sales were led by the all-new Forester with its enhanced drivability as well as its safety excellence as recognized with prestigious accolades including the IIHS 2013 Top Safety Pick+ *2 award.


[Canada] *3

< January-June 2013 >
The sales in Canada for 2013 January-June period hit an all-time high with 17,184 units (up 16.9%) breaking the 2012 record of 14,699 units. As with the U.S., the sales were led by the Subaru XV *1 (2,752 units) newly introduced in 2012 as well as the Forester models (up 41.2% to 5,073 units) driven by the all-new version launched in March this year.


Subaru posted best-ever June sales in Canada with 3,200 units (up 24.2%) surpassing the 2012 record of 2,576 units. The sales were largely driven by the all-new Forester (up 59% to 1,070 units).

*1 Sold under the name "Subaru XV Crosstrek" in North America
*2 IIHS: Insurance Institute for Highway Safety
(Note: The IIHS awards apply to the U.S. spec models)
*3 June sale figures for Canada are preliminary.


Subaru Forester (U.S. spec.)





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