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Orders for the All-New Subaru Impreza More Than Quadruple Monthly Target in Japan

November 15, 2016

Automobiles

November 15, 2016

Orders for the All-New Subaru Impreza More Than Quadruple Monthly Target in Japan

Tokyo, November 15, 2016 – Fuji Heavy Industries Ltd., the manufacturer of Subaru automobiles, today announced that orders for the all-new Subaru Impreza in Japan have reached 10,973 units* in one month after its introduction on October 13, more than quadrupling the monthly sales target of 2,500 units.

* Number of orders made during the period from Sept-1, the start of pre-orders, through Nov-14.

The breakdown of the orders is as follows:

1. By bodystyle

SEDAN 2,226
5-DOOR 8,824
Total 11,050
** 4.4 times as many as monthly target

2. Make of buyer’s previous vehicle

Subaru 49%
Other makes 51%

3. By trim

Displacement Trim Drive type SEDAN 5-DOOR
1.6L 1.6i-L EyeSight 2WD 12% 16%
AWD 6% 10%
1.6L Total 18% 26%
2.0L 2.0i-L EyeSight 2WD 13% 15%
AWD 24% 24%
2.0i-S EyeSight 2WD 10% 8%
AWD 35% 27%
2.0L Total 82% 74%

4. By exterior color

Exterior color SEDAN
Crystal White Pearl 26%
Ice Silver Metallic 26%
Chrystal Black Silica 15%
Dark Blue Pearl 10%
Dark Gray Metallic 9%
Pure Red 8%
Quartz Blue Pearl 6%
 
Exterior color 5-DOOR
Crystal White Pearl 32%
Ice Silver Metallic 24%
Chrystal Black Silica 12%
Quartz Blue Pearl 10%
Dark Blue Pearl 10%
Dark Gray Metallic 7%
Pure Red 5%

The all-new Impreza is the first one of Subaru’s next generation models adopting the new Subaru Global Platform architecture that is designed to significantly enhance vehicles’ overall safety as well as static and dynamic quality feel.
As indicated in the fact that 51% of the orders came from buyers who switched from other brands, the all-new Impreza is attracting an ever-wider range of customers in Japan.

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